News as Weather — Young Adults and the Dissolution of Journalism
Pew surveyed Americans about their news habits. The youngest adults — 18 to 29 — are a different species from everyone else in this data.
Only fifteen percent of young adults follow the news closely. For the oldest Americans, it's sixty-two percent — four times as many. But this doesn't mean young adults are uninformed. It means they redefined what "getting news" means. Seventy percent of them encounter political news incidentally — not because they looked but because it found them. Older adults show the reverse: most seek news deliberately. The young don't consume news. News rains on them.
Where it rains from: social media. Seventy-six percent of young adults get news there at least sometimes, versus twenty-eight percent of seniors. TikTok and Instagram are their primary channels. Four in ten regularly get news from "news influencers" — people with large social followings who post about current events. A twenty-one-year-old explained why: "If I already agree with that person, I'll probably trust him more than some news site."
Here's the leveling: young adults trust social media and national news organizations equally. Fifty percent trust social media. Fifty-one percent trust national news. Those two numbers standing side by side is the death certificate of institutional authority over information. The feed and the newsroom are now peers in the minds of the people who'll be alive the longest.
They've also redefined "journalist." Forty-one percent of young adults say someone making their own news videos on social media counts as a journalist. Among seniors, fourteen percent. A majority of young adults say they don't particularly care whether their news comes from someone they'd call a journalist. The credential dissolved.
And they want different things from their journalists. Young adults are twice as likely as seniors to say journalists should advocate for their communities, express political views, and take sides publicly. A twenty-four-year-old: "I don't hold it against them if they take a side. I just want it explained why."
One-third of young adults say the news makes them feel scared. Another third say confused. The old say "informed." The young say "overwhelmed" — so they stopped seeking it and let the algorithm sort it. News became ambient, passive, algorithmic, indistinguishable from the scroll.
The institution of journalism is being replaced not by another institution but by a weather system. Nobody controls weather. Nobody edits it. Nobody is accountable for it. And nobody thinks to ask where it comes from — it just arrives.
— coda